Privacy policy
Last updated: October 25, 2026
This Privacy Policy describes how VALINDE HANDMADE JEWELRY (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from valinde.shop (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Contact details including your name, address, phone number, and email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions and other information used for account security purposes.
- Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.
How We Use Your Personal Information
- Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.
- Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR. However, we only use cookies and similar technologies for analytics and advertising purposes with your consent (see "Cookies and Consent" and "Services We Use" below).
- Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6 (1) (f) GDPR.
- Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you according to Art. 6 (1) (f) GDPR.
Cookies and Consent
Like many websites, we use cookies and similar technologies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies.
We use cookies that are strictly necessary to operate our store (e.g. for the shopping cart, language and country settings, security and storing your cookie choices) on the basis of Section 25 (2) No. 2 of the German Telecommunications Digital Services Data Protection Act (TDDDG). The related processing of personal data is based on Art. 6 (1) (b) GDPR insofar as it is necessary for your order, and otherwise on our legitimate interest in a secure and functional store (Art. 6 (1) (f) GDPR).
We only use all other cookies and similar technologies, in particular for analytics and advertising, if you have given your consent in our cookie banner (Section 25 (1) TDDDG, Art. 6 (1) (a) GDPR). You can withdraw or change your consent at any time with effect for the future via the cookie settings link at the very bottom of our website. The withdrawal does not affect the lawfulness of processing carried out before the withdrawal (Art. 7 (3) GDPR). The services we use are described in the section "Services We Use".
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
Our website also recognizes the Global Privacy Control (GPC) signal, which enables you to opt-out of certain uses or disclosures of your information. If you notify us of your preference through GPC, we will treat such signal as a valid request to opt out of sharing / targeted advertising for the associated browser or device, and, if we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.
Services We Use
Below we inform you about the third-party services we use in our store. Where a provider processes data in the USA and is certified under the EU-U.S. Data Privacy Framework, the transfer is based on the European Commission's adequacy decision of 10 July 2023 (Art. 45 GDPR).
Shopify (store platform, hosting and chat)
Our store runs on the Shopify platform. The contracting party for merchants in Germany is Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. Shopify processes the data of your visit and your orders on our behalf (processor, Art. 28 GDPR), e.g. to display the store, for checkout, order processing and our chat (Shopify Inbox). According to Shopify, transfers to Shopify companies outside the EEA are based on Binding Corporate Rules (Art. 47 GDPR); for Canada, Shopify also relies on the European Commission's adequacy decision. Transfers to other third countries without an adequate level of data protection are based on the EU Standard Contractual Clauses (Art. 46 (2) (c) GDPR). The legal basis is Art. 6 (1) (b) GDPR (performance of a contract) and otherwise our legitimate interest in a reliable store system (Art. 6 (1) (f) GDPR).
Payment providers
To process your payment, we pass the necessary data (e.g. name, billing address, email address, order number and invoice amount) to the payment provider you choose at checkout. The legal basis is Art. 6 (1) (b) GDPR (performance of a contract).
- Shopify Payments (e.g. credit and debit cards, Apple Pay, Google Pay, Klarna, EPS, BLIK, MobilePay, Shop Pay): According to Shopify, payments in Germany are processed via Stripe Payments Europe, Limited, PayPal (Europe) S.à r.l. et Cie, S.C.A. or Adyen N.V. If you use a wallet (e.g. Apple Pay, Google Pay) or Klarna, the respective provider also receives the data required for the payment and processes it under its own privacy terms. With Klarna (Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden), a credit check may be carried out.
- PayPal: If you pay with PayPal, we transmit the payment data to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22–24 Boulevard Royal, L-2449 Luxembourg. PayPal processes the data under its own privacy statement; according to it, PayPal may also exchange data with credit reference agencies to assess your creditworthiness in connection with its services. More information: https://www.paypal.com/de/legalhub/paypal/privacy-full
Google Analytics
With your consent, we use Google Analytics 4, a web analytics service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), integrated via the Shopify app "Google & YouTube". It allows us to analyse how our store is used, e.g. which pages and products are viewed, which search terms are entered, which products are added to the cart and which orders (including order value) are completed. Cookies are set for this purpose (e.g. "_ga" and "_ga_…", lifetime according to Google: 2 years), and information about your device, your browser, your approximate location and your interactions is processed. According to Google, IP addresses are not logged or stored in Google Analytics 4. For Google Analytics, Google acts as our processor (Art. 28 GDPR). User-level and event-level data is deleted after 14 months at the latest.
The legal basis is your consent (Art. 6 (1) (a) GDPR, Section 25 (1) TDDDG), which you can withdraw at any time via the cookie settings. A transfer to Google LLC in the USA cannot be ruled out; Google LLC is certified under the EU-U.S. Data Privacy Framework. More information: https://policies.google.com/privacy
Google Ads and Google Merchant Center
With your consent, we also use Google Ads and Google Merchant Center from Google (address see above), likewise via the "Google & YouTube" app. We use them to run ads for our products on Google (e.g. in Google Shopping) and to present our products in Google services. For this purpose, the Google tag records which pages and products you view in our store, whether you add products to the cart, begin checkout and complete an order (including order value). This allows us to measure the success of our ads and product listings (conversion tracking). Google may also use this information to show you ads for our products later (remarketing). Cookies or similar technologies are used for this (e.g. "_gcl_au", lifetime according to Google: 90 days). If the "enhanced conversions" feature is enabled in our Google Ads account, Google additionally receives your email address, phone number, name and address in encrypted (hashed) form when you place an order, so that orders can be attributed to ads more accurately.
According to Google's data protection terms, Google is itself a controller for Google Ads; for enhanced conversions, Google acts as a processor. The legal basis is your consent (Art. 6 (1) (a) GDPR, Section 25 (1) TDDDG), which you can withdraw at any time via the cookie settings. For transfers to the USA, see "Google Analytics" above.
Pinterest Tag
With your consent, we use the Pinterest Tag, integrated via the "Pinterest" app. For users in the EEA, the provider is Pinterest Europe Ltd., Waterloo Exchange, 3rd Floor, Waterloo Road, Dublin 4, Ireland; according to Pinterest, it is a joint controller together with Pinterest, Inc., 651 Brannan St., San Francisco, CA 94107, USA. The Pinterest Tag records visits and actions in our store (e.g. page views, cart and orders) so that we can measure the success of our advertising on Pinterest and show ads in a more targeted way. According to Pinterest, it also uses this information for its own purposes, e.g. for advertising on Pinterest. Cookies or similar technologies are used for this, and information about your device and browser is processed. The legal basis is your consent (Art. 6 (1) (a) GDPR, Section 25 (1) TDDDG), which you can withdraw at any time via the cookie settings. Pinterest, Inc. is certified under the EU-U.S. Data Privacy Framework. More information: https://policy.pinterest.com/en/privacy-policy
Judge.me (product reviews)
For product reviews, we use the Judge.me app of Judge.me Ltd, c/o Buckworths, 2nd Floor, 1-3 Worship Street, London EC2A 2AB, United Kingdom. Judge.me displays reviews in our store and, for this purpose, processes the information you provide when submitting a review (e.g. name, email address, star rating, review text and, if applicable, photos or videos) as well as data from your order to the extent required for review requests and for marking a review as a verified purchase. Your review is published in our store together with your name (abbreviated, if applicable). The legal basis is our legitimate interest in collecting and displaying genuine customer reviews (Art. 6 (1) (f) GDPR).
After an order, we ask you for a review by email if you have agreed at checkout or in your customer account to receive marketing emails from us. The legal basis is your consent (Art. 6 (1) (a) GDPR). You can withdraw it at any time, e.g. via the unsubscribe link in the email or by sending us a message.
With your consent for analytics purposes, Judge.me may also receive events from our store via a pixel, e.g. page views and purchases (Art. 6 (1) (a) GDPR, Section 25 (1) TDDDG).
Judge.me processes our customers' data on our behalf (Art. 28 GDPR); where you provide data directly to Judge.me, Judge.me states that it is itself responsible for it. There is an adequacy decision of the European Commission for the United Kingdom. The data is mostly stored on servers in the USA; according to Judge.me, this transfer is based on the EU Standard Contractual Clauses (Art. 46 (2) (c) GDPR). More information: https://judge.me/privacy
ParcelPanel (shipment tracking)
For shipment tracking, we use the ParcelPanel app of CWILL INC, 8 The Green, Ste A, Dover, DE 19901, USA, as our processor (Art. 28 GDPR). Order and shipping data is processed for this purpose (e.g. tracking number, carrier, name, email address, phone number, country and shipping address as well as the products ordered) so that you can track the delivery status of your order. The legal basis is Art. 6 (1) (b) GDPR (performance of a contract) and otherwise our legitimate interest in transparent shipping (Art. 6 (1) (f) GDPR). With your consent for analytics purposes, ParcelPanel may also receive events from our store via a pixel (Art. 6 (1) (a) GDPR, Section 25 (1) TDDDG). According to CWILL, data may be processed in the USA, Hong Kong and China. There is no adequacy decision of the European Commission for Hong Kong and China, and for the USA only for companies certified under the EU-U.S. Data Privacy Framework. CWILL states that it implements appropriate safeguards for such transfers in accordance with data protection laws. More information: https://www.cwill.com/privacy-policy/
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
- With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We have in the past 12 months disclosed the following categories of personal information and sensitive personal information about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":
| Category | Categories of Recipients |
|---|---|
|
|
We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.
With your consent we share personal information for the purpose of engaging in advertising and marketing activities, as follows.
We have “sold” and “shared” (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows.
| Category of Personal Information | Categories of Recipients |
|---|---|
| Identifiers such as name, e-mail address and phone number | Business and marketing partners |
| Commercial information such as records of products or services purchased | Business and marketing partners |
| Usage Data | Business and marketing partners |
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
- Right to Delete: You may have a right to request that we delete personal information we maintain about you.
- Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to Opt out of Sale or Sharing or Targeted Advertising: You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.
- Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
- Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
- Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.
International Users
Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Details on transfers to third countries for the individual services can be found in the section "Services We Use".
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call us (phone: +491794181319) or email us at hrezental@gmail.com or contact us at Caubstraße 1, 80993 München, Germany.
For the purpose of applicable data protection laws and if not explicitly stated otherwise, the data controller of your personal information is: Mariia Hrezental, Valinde, Caubstraße 1, 80993 München, Germany, e-mail: hrezental@gmail.com.